Amazon Prime

Documentary film about the one-hundred-year history of the Tous jewellery brand and the origin and evolution of its flagship product – a teddy bear icon that revolutionised the world of jewellery in the 1990s. The Tous symbol become a pop icon, and in 2019 became part of the permanent collection of the Barcelona Design Museum.

The archive includes everything from family movies to feature-length fiction films in which the bear has special relevance, as well as reports from celebrity programmes, videos of Youtubers all over the world who love or hate the brand, adverts starring international celebrities (such as Jennifer López, Gwyneth Paltrow, etc.) and context material to show the social changes over the last 100 years.

Production company: Globomedia (Grupo Mediapro).